BRAND TEAM RESOURCES
Direct media buying guides and templates
Prepare a clear request for your next publisher purchase. Choose a brief or checklist below for website ads, newsletter sponsorships or a combined package. Each resource can be used on its own. To choose a buying workflow first, compare the three media buying use cases.
Website advertising guides
Define the page, position, devices and buying period before comparing fees. See website advertising management.
Website advertising brief template
Give publishers the same request, including creative, market, dates and price basis. Copy or download an editable brief.
How to compare website advertising quotes
Use a conditions checklist and a labelled price example to compare scope without treating different offers as equivalent.
Website ad renewal checklist
Review agreed terms, delivery evidence, unresolved issues and the next offer before a new buying decision.
Website ad placement discrepancy checklist
Record a missing or misplaced ad, ask for the publisher’s explanation and review a proposed remedy against fresh evidence.
Website and newsletter package guides
Keep separate website and newsletter commitments beside the quoted total. See publisher package management.
Media package quote checklist
Review each delivery item, explicitly quoted item prices, changes and the exact offer needing approval. Includes a downloadable worksheet.
Media package change approval checklist
Compare a changed website or newsletter item with the complete revised offer before a fresh approval.
Turn the reply into a shared decision
Save the publisher’s original response, review missing terms and keep approvals with the exact offer. Follow the direct media buying workflow or review Datacow pricing and evaluation access.
Insertion orders and buyer authorization
Prepare the commercial terms and establish who may act before the buyer commits to a publisher.
Advertising insertion order template for direct media buyers
Copy a buyer-focused advertising insertion order template for website ads and newsletter sponsorships, with exact quote versions, package terms and commitments.
Media buying authorization template and checklist
Record who may act for a client on a media purchase, the spending limit, exact offer version, authority evidence, restrictions and unresolved conditions.