DELIVERY EVIDENCE AND REMEDIES
Website ad placement delivery discrepancy checklist
A website ad may appear in a different position, disappear on mobile or be impossible to check. Start a delivery discrepancy record by comparing one observation with the exact conditions both sides agreed. Keep the evidence, uncertainty and publisher response together before deciding whether a correction is needed. A screenshot can document a visible difference; it cannot establish the whole buying period.
Download the website ad discrepancy record (.txt)
1. Find the agreed placement, rather than an earlier request
Identify the accepted offer and publisher confirmation. Read the exact page, position, format, device coverage, dates and any rotation or access conditions. A request in your website advertising brief may have changed during negotiation. A preferred position and a confirmed position are different starting points. Keep an unconfirmed condition open instead of assuming it was promised.
2. Capture an observation someone else can understand
Save the page URL, observation time and timezone, device or viewport, visible creative and destination link where checkable. Retain authorized screenshots with enough page context to identify the position. Explain login, regional, consent or technical limits. If another person repeats the check, retain their new observation separately. Do not alter the original record to make an earlier difference disappear.
| Agreed condition | Observation | Next question |
|---|---|---|
| Desktop and mobile top placement | Visible on desktop; absent at a 390-pixel viewport | Does the publisher see the same mobile difference, and what correction is proposed? |
| Named page and position | Page returns an access error | Can the page be checked through an authorized route or supported by other evidence? |
| Rotating slot, details unanswered | Another advertiser is visible | What rotation was actually agreed? One observation does not establish a missed commitment. |
3. Ask for a specific correction or makegood
Send the exact condition, evidence reference and factual question to your publisher contact. Ask them to explain the difference and, where appropriate, propose a correction or makegood: additional delivery offered to address a shortfall. Record its page, position, devices, dates and fee impact. A remedy depends on this purchase’s agreed terms and both sides’ decision; do not assume an automatic extension, credit or refund.
Keep the response with its source. If a proposal changes the package, use the package change approval checklist. An explanation or promise does not by itself establish that the correction happened.
4. Review the remedy before closing the difference
Assign an owner and follow-up date. After a claimed correction, record a fresh observation against the relevant condition. Marking the issue corrected needs supporting evidence. If your team accepts an exception, retain the original difference and its reason. An inaccessible result stays uncertain until there is enough evidence for a decision. Keep the separate decision to accept delivery explicit.
5. Copy the discrepancy record
WEBSITE AD PLACEMENT DISCREPANCY RECORD Purchase / publisher / buyer: [references] Agreed offer and source: [version / original reference] Delivery item: [page / position / format / devices / period] Exact condition being reviewed: [agreed wording] Observation date / time / timezone: [details] Page URL and device / viewport: [details] Observed result: [matches / differs / inaccessible / unclear] Screenshot or authorized evidence: [reference] Access limits or uncertainty: [details] Scope of this observation: [what it does and does not establish] Question to publisher: [specific difference or missing fact] Publisher response and source: [reference / unanswered] Proposed correction or makegood: [scope / dates / not agreed] Responsible person and follow-up date: [details] New observation after correction: [reference / pending] Reviewer decision and reason: [corrected / accept exception / unresolved] Delivery acceptance: [separate explicit decision / pending] This record supports review. A screenshot is a point-in-time observation. A requested remedy is not an agreed entitlement.
Keep the next buying decision informed
Bring unresolved questions into the renewal review. In Datacow’s website advertising workflow, structured purchases use team-recorded evidence. Automatic checks are limited to supported legacy placements and remain point-in-time observations. Neither approach establishes continuous delivery, impressions, clicks or conversions.
Managing these handoffs repeatedly? Create a workspace to keep a live quote and its decisions together. Registration does not start an evaluation or charge; review evaluation access before the owner activates it.