Manage website advertising purchases from quote to delivery review.

For brand and partnerships teams buying fixed-fee website ads directly from publishers they already know. Review one original quote and its changes with the colleague who approves the purchase. Keep the agreed scope and your team’s delivery evidence together.

Define the website placement you intend to buy

A publisher name and headline fee leave important questions open. Record the exact page URL, ad position, format and dimensions, desktop or mobile coverage, destination link, buying period and any agreed timezone. Keep the original fee, currency, tax basis and additional charges alongside the scope. Ask about creative responsibilities, deadlines, restrictions, cancellation and the remedy for missed delivery.

Use the website placement brief template to send the same request to each publisher. Keep an unanswered condition visible until the current original supports a checked answer.

Compare the quote and every later version

Forward a quote from your registered mailbox or import an original email file. Review the private inbox item before attaching it to the purchase and checking its suggested terms. Save a new offer when a publisher changes the fee, dates, page, position or another condition; retain the earlier offer and its source.

The website quote review workflow keeps the original beside the terms under review. The website quote comparison guide explains how to compare scope, currencies and missing conditions before recommending an offer.

Keep approval with the exact offer

First record the named publisher contact’s response to this version; an existing written quote can provide the evidence. Then give an authorized reviewer the conditions your team intends to accept. A changed offer needs a fresh decision. Record internal approval, the publisher’s commitment and your team’s acceptance separately, each with the version it covers. Payment records also remain separate from the agreement and delivery decision.

See how website placement approvals retain their history when the terms change.

Record evidence and decide whether delivery is acceptable

For structured website purchases, your team saves supporting material for the agreed delivery item and records its conclusion. Identify the page, observation time, device or access limits and the exact condition reviewed. Keep a difference, its owner, publisher response and proposed remedy connected to the purchase.

Automatic page checks are limited to supported older website records. New website, newsletter and package purchases use evidence recorded by your team. A check describes what was visible at that moment; it does not establish continuous delivery, impressions, clicks or conversions. An inaccessible page leaves a question to investigate. Review page checks and renewals with those limits in view.

Give renewal a new buying decision

Use the website placement renewal checklist to review the earlier agreement, evidence and unresolved differences before accepting another period. Reuse checked publisher details and stable creative specifications while reviewing the new quote, dates and promises.

Buying newsletter issues from the same publisher? Compare the website and newsletter package workflow or newsletter sponsorship workflow. Datacow does not supply ad inventory, run auctions or process publisher payments. Follow the complete purchase workflow and review evaluation access before adding a live quote.

Handle a website ad that is missing or in the wrong position

Start from the exact accepted terms rather than the initial brief. Record the page, observation time, device and access limits; ask the publisher to explain what you found. Use the website ad delivery discrepancy checklist to connect the difference, publisher response, proposed remedy and fresh observation.