Review publisher quotes before your team buys.

Review original publisher quotes for website ads, newsletter sponsorships and combined packages before asking a colleague to approve a purchase. Keep the fee, delivery scope and unanswered questions with the offer version they describe.

Forward a message from your registered mailbox, import an original .eml email file, or save a quote link you are allowed to use. Your email inbox stays private until you review and attach an original to a placement. Datacow suggests details for your team to check; missing or unclear conditions remain visible instead of being filled in as facts.

Compare offers before deciding

Review the price, currency, dates, page, position, market and restrictions. After attaching an original email, continue directly to its suggested terms and save only the offer your team has checked. Keep revised offers beside earlier versions so a changed fee or placement cannot silently inherit an earlier decision.

Start with your existing relationships

Datacow does not supply a publisher inventory. Your team chooses who to contact and whether an offer is suitable.

A useful comparison starts with the same scope

A lower fee can cover fewer days, a different page or only one device. Ask for the missing conditions before ranking offers. Keep the original currency and tax basis visible; a price comparison alone does not establish audience quality or value.

Work through the publisher quote comparison guide, or send a clearer request using the placement brief template. Then send the checked terms for approval.

Carry the checked quote into the purchase record

Identify the source quote ID, exact version and original message when preparing an advertising insertion order. Keep the package total separate from item prices the publisher did not quote. For side-by-side review, download the media buying quote and approval worksheet (.xlsx) and follow the quote comparison guide. A revised date or issue needs another review even if the total stays the same.