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Mobile-only website ad: Creative responsibility brief

Assign materials preparation and review while keeping stable specifications separate from current commitments. A named page and a specifically agreed mobile placement; desktop is outside the purchase.

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The decision this record supports

Who must supply, approve and hand over each current material?

A stable creative specification is reusable.
Current links, dates and delivery promises still require a fresh review.
A file passes a technical size check.
That alone does not prove semantic suitability, publisher acceptance or delivery.

Terms that matter for this purchase

Scope
A named page and a specifically agreed mobile placement; desktop is outside the purchase.
Schedule
Review the exact website period and its timezone. A single observation does not cover every moment of that period.
Device and format context
Mobile only; agreed viewport to be recorded
Evidence
Record the exact page, observation time, device or viewport, placement context and access limits for each promised item.
A screenshot matches the placement at one time.
Retain that observation; do not convert it into proof of continuous delivery.
An observation uses a different mobile environment.
Retain its limits and ask whether it can support the agreed condition.
A desktop page does not show the ad.
That alone does not establish a difference in a mobile-only promise.

What to collect from the original

  • Publisher and named contact — Use the contact on the current original. This is not a verification of selling rights.
  • Buyer brand and market — Record the current buyer context.
  • Quoted purchase total, currency and tax basis — Copy the quoted total. Leave an absent amount or tax basis unknown.
  • Agreed destination URL — Use the current original; no delivery or safety claim follows from a valid URL.
  • Agreed page or page list — Use exact URLs and identify the item covered by each.
  • Position and format — A preferred position is different from a publisher’s actual promise.
  • Agreed device coverage — Keep each promised device explicit; do not infer mobile from desktop.
  • Buying period and timezone — Keep date-only terms as dates. Record exact instants only when agreed.
  • Agreed mobile environment — Record dimensions or other actual device conditions only when supplied.
  • Current original and exact version — Give a reference to material you are authorized to use. A link or working record does not verify the publisher.
  • Stable creative specifications — Use current supported dimensions, formats, size and text limits.
  • Current artwork and destination — Identify current versions rather than recycling an old link.
  • Production, review and submission owners — Name each handoff explicitly.
  • Agreed deadline and evidence — Keep absent or date-only terms as supplied.

Fictional working example

Fictional working example — no real booking, approval or charge

  • All parties and terms in this illustration are fictional; no actual booking, approval, payment or delivery is established.
  • Scope in the fictional source: https://example.com/fictional-mobile; Fixed header banner — fictional scope; Mobile only; agreed viewport to be recorded; 1–30 November 2026, UTC; date-only fictional period.
  • Quoted purchase total in the fictional source: USD 1,200; tax included — fictional quote.
  • The fictional designer has stable format guidance, but the current deadline is absent.

Review question

Can the previous purchase’s deadline fill the new brief?

Working conclusion

No. Request the current agreed deadline.

Use the local working tool

Your entries stay inside the isolated tool below. The public page counts visits and fixed actions, without receiving your entered text, files or results.

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Mobile-only website ad: Creative responsibility brief
Working record — review before sharing.

Purchase scope
Retain the exact current source and distinguish unknown, proposed and agreed conditions.
Publisher and named contact: [not recorded]
Buyer brand and market: [not recorded]
Quoted purchase total, currency and tax basis: [not recorded]
Agreed destination URL: [not recorded]
Agreed page or page list: [not recorded]
Position and format: [not recorded]
Agreed device coverage: [not recorded]
Buying period and timezone: [not recorded]
Agreed mobile environment: [not recorded]

Source and status
Identify the version and whether it is proposed, agreed or still awaiting a decision.
Current original and exact version: [not recorded]

Materials brief
Keep the specification source with the current creative.
Stable creative specifications: [not recorded]
Current artwork and destination: [not recorded]

Responsible handoffs
Do not silently assign an unconfirmed deadline or owner.
Production, review and submission owners: [not recorded]
Agreed deadline and evidence: [not recorded]

Review status
Unrecorded fields: Publisher and named contact; Buyer brand and market; Quoted purchase total, currency and tax basis; Agreed destination URL; Agreed page or page list; Position and format; Agreed device coverage; Buying period and timezone; Agreed mobile environment; Current original and exact version; Stable creative specifications; Current artwork and destination; Production, review and submission owners; Agreed deadline and evidence. Leave unknown facts unknown and resolve the questions needed for your decision.
This draft does not establish authority, approval, publisher agreement, buyer acceptance, payment or delivery.

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