Free buyer resources
CPM and cost-per-thousand calculator
Use the fee and the count from the same source, item and period. Choose the denominator before comparing numbers.
Free to use without an account. Your entries stay in this page; they are not uploaded or saved. Copy or download anything you need before leaving.
Use the local working tool
Your entries stay inside the isolated tool below. The public page counts visits and fixed actions, without receiving your entered text, files or results.
Worked example
A fictional USD 1,200 fee and 60,000 impressions give USD 20 per 1,000 impressions: 1,200 ÷ 60,000 × 1,000. If 60,000 is the subscriber list size, the arithmetic is instead cost per thousand subscribers; it does not establish 60,000 impressions or deliveries.
Keep comparisons like for like
Subscribers, sent emails, delivered emails, opens and ad impressions describe different facts. Privacy protections and automated activity can affect open reports. A cost ratio does not verify a human audience, return on spend, fair market price or a publisher’s completion.
Compare the underlying quote terms before using a cost ratio in a recommendation.