Free buyer resources
Creative responsibility brief
Assign materials preparation and review while keeping stable specifications separate from current commitments.
The decision
Who must supply, approve and hand over each current material?
Choose the structure in the offer
- Fixed homepage desktop ad
One named homepage, a fixed position and desktop coverage only.
- Homepage desktop and mobile ad
One homepage with separately promised desktop and mobile coverage.
- Mobile-only website ad
A named page and a specifically agreed mobile placement; desktop is outside the purchase.
- Section-page website ad
A fixed ad on a particular category or section page, with no implied sitewide coverage.
- Article-page website ad
A placement within one named article, with article identity and position kept together.
- Rotating website ad slot
A named rotating slot, with share, rotation and observation limits recorded only as actually quoted.
- Multiple-page website purchase
Several named page placements under one purchase, each retaining its own page, position and review.
- Website ad in separate periods
The same page is purchased for separate named periods; gaps are outside the promise unless explicitly included.
- Standard newsletter issue-only
A standard sponsorship position inside a newsletter issue; no whole-email exclusivity is implied.
- Standard newsletter date-only
A standard sponsorship position inside a newsletter issue; no whole-email exclusivity is implied.
- Standard newsletter issue and date
A standard sponsorship position inside a newsletter issue; no whole-email exclusivity is implied.
- Standard newsletter exact-time
A standard sponsorship position inside a newsletter issue; no whole-email exclusivity is implied.
- Dedicated newsletter issue-only
A dedicated newsletter send with the exact quoted content and exclusivity scope.
- Dedicated newsletter date-only
A dedicated newsletter send with the exact quoted content and exclusivity scope.
- Dedicated newsletter issue and date
A dedicated newsletter send with the exact quoted content and exclusivity scope.
- Dedicated newsletter exact-time
A dedicated newsletter send with the exact quoted content and exclusivity scope.
- Multiple newsletter issues
Several separately identified newsletter issues, retaining each issue’s own arrangement.
- One website ad + one newsletter issue
One website item retains its page, position and device scope. The one newsletter issue retains its own buying basis. No component inherits another’s delivery conclusion.
- One website ad + multiple newsletter issues
One website item retains its page, position and device scope. Each newsletter issue is a distinct item. No component inherits another’s delivery conclusion.
- Multiple website ads + one newsletter issue
Each website page is a distinct item. The one newsletter issue retains its own buying basis. No component inherits another’s delivery conclusion.
- Multiple website ads + multiple newsletter issues
Each website page is a distinct item. Each newsletter issue is a distinct item. No component inherits another’s delivery conclusion.