Free buyer resources
Website ad in separate periods: Original source register
Index which original supports each fact and what a reviewer still cannot establish. The same page is purchased for separate named periods; gaps are outside the promise unless explicitly included.
Use the working record · Choose another purchase structure
The decision this record supports
Which current facts have a traceable source?
- A filename or hash is recorded.
- It identifies material; it does not prove the publisher or a commercial fact.
- Two originals conflict.
- Retain both and request clarification instead of overwriting history.
Terms that matter for this purchase
- Scope
- The same page is purchased for separate named periods; gaps are outside the promise unless explicitly included.
- Schedule
- Review the exact website period and its timezone. A single observation does not cover every moment of that period.
- Device and format context
- Devices explicitly quoted for each period
- Evidence
- Record the exact page, observation time, device or viewport, placement context and access limits for each promised item.
- A screenshot matches the placement at one time.
- Retain that observation; do not convert it into proof of continuous delivery.
- The ad is absent during an unpurchased gap.
- Do not count that alone as a difference from the stated periods.
- Evidence covers W1 but not W2.
- Keep the later period review separate and pending.
What to collect from the original
- Publisher and named contact — Use the contact on the current original. This is not a verification of selling rights.
- Buyer brand and market — Record the current buyer context.
- Quoted purchase total, currency and tax basis — Copy the quoted total. Leave an absent amount or tax basis unknown.
- Agreed destination URL — Use the current original; no delivery or safety claim follows from a valid URL.
- Agreed page or page list — Use exact URLs and identify the item covered by each.
- Position and format — A preferred position is different from a publisher’s actual promise.
- Agreed device coverage — Keep each promised device explicit; do not infer mobile from desktop.
- Buying period and timezone — Keep date-only terms as dates. Record exact instants only when agreed.
- Period item references — Retain each period as a separate delivery item.
- Current original and exact version — Give a reference to material you are authorized to use. A link or working record does not verify the publisher.
- Authorized originals — List filenames or references, dates and versions.
- Fact-to-source mapping — Reference the page, excerpt or issue where available.
- Missing or limited material — Note scans, truncated email or unreadable pages.
- Preservation and access responsibility — Keep linked evidence available to authorized reviewers.
Fictional working example
Fictional working example — no real booking, approval or charge
- All parties and terms in this illustration are fictional; no actual booking, approval, payment or delivery is established.
- Scope in the fictional source: https://example.com/fictional-home; Fixed header banner — fictional scope; Devices explicitly quoted for each period; W1: 1–7 November 2026; W2: 15–21 November 2026, UTC; gaps not purchased.
- Quoted purchase total in the fictional source: USD 1,200; tax included — fictional quote.
- The fictional quote supports the total but supplies no deadline.
Review question
Can the register fill the absent deadline?
Working conclusion
No. Record it as unknown and ask the publisher.
Use the local working tool
Your entries stay inside the isolated tool below. The public page counts visits and fixed actions, without receiving your entered text, files or results.
Read the blank record without JavaScript
Website ad in separate periods: Original source register Working record — review before sharing. Purchase scope Retain the exact current source and distinguish unknown, proposed and agreed conditions. Publisher and named contact: [not recorded] Buyer brand and market: [not recorded] Quoted purchase total, currency and tax basis: [not recorded] Agreed destination URL: [not recorded] Agreed page or page list: [not recorded] Position and format: [not recorded] Agreed device coverage: [not recorded] Buying period and timezone: [not recorded] Period item references: [not recorded] Source and status Identify the version and whether it is proposed, agreed or still awaiting a decision. Current original and exact version: [not recorded] Original index Preserve originals using your authorized record system. Authorized originals: [not recorded] Preservation and access responsibility: [not recorded] Facts and limitations Keep supported statements separate from missing or disputed terms. Fact-to-source mapping: [not recorded] Missing or limited material: [not recorded] Review status Unrecorded fields: Publisher and named contact; Buyer brand and market; Quoted purchase total, currency and tax basis; Agreed destination URL; Agreed page or page list; Position and format; Agreed device coverage; Buying period and timezone; Period item references; Current original and exact version; Authorized originals; Fact-to-source mapping; Missing or limited material; Preservation and access responsibility. Leave unknown facts unknown and resolve the questions needed for your decision. This draft does not establish authority, approval, publisher agreement, buyer acceptance, payment or delivery.
Continue this purchase
- Insertion order working draft
Prepare an editable IO from the current scope without turning the draft into an agreement.
- Unanswered conditions log
Turn missing commercial facts into explicit questions with owners and follow-up.
- All tasks for Website ad in separate periods
The same task for another purchase
Check a related question
Advertising material preflight checker · CPM and cost-per-thousand calculator · Advertising quote comparison tool · Newsletter issue and send-date checker
Continue this task in your workspace · Import your saved working draft Public working drafts do not create a purchase, approval or agreement in your workspace.