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Website ad in separate periods: Publisher commitment checklist

Record the publisher’s actual commitment to a specific version separately from availability or an internal approval. The same page is purchased for separate named periods; gaps are outside the promise unless explicitly included.

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The decision this record supports

What original establishes the publisher’s commitment to this exact offer?

The contact says a slot is available.
Record availability; do not automatically label it a commitment.
The response covers one item or condition only.
Retain its limited scope and ask about the rest.

Terms that matter for this purchase

Scope
The same page is purchased for separate named periods; gaps are outside the promise unless explicitly included.
Schedule
Review the exact website period and its timezone. A single observation does not cover every moment of that period.
Device and format context
Devices explicitly quoted for each period
Evidence
Record the exact page, observation time, device or viewport, placement context and access limits for each promised item.
A screenshot matches the placement at one time.
Retain that observation; do not convert it into proof of continuous delivery.
The ad is absent during an unpurchased gap.
Do not count that alone as a difference from the stated periods.
Evidence covers W1 but not W2.
Keep the later period review separate and pending.

What to collect from the original

  • Publisher and named contact — Use the contact on the current original. This is not a verification of selling rights.
  • Buyer brand and market — Record the current buyer context.
  • Quoted purchase total, currency and tax basis — Copy the quoted total. Leave an absent amount or tax basis unknown.
  • Agreed destination URL — Use the current original; no delivery or safety claim follows from a valid URL.
  • Agreed page or page list — Use exact URLs and identify the item covered by each.
  • Position and format — A preferred position is different from a publisher’s actual promise.
  • Agreed device coverage — Keep each promised device explicit; do not infer mobile from desktop.
  • Buying period and timezone — Keep date-only terms as dates. Record exact instants only when agreed.
  • Period item references — Retain each period as a separate delivery item.
  • Current original and exact version — Give a reference to material you are authorized to use. A link or working record does not verify the publisher.
  • Publisher contact and sent date — Retain who said what and when.
  • Commitment wording and original — An availability reply may not establish commitment.
  • Version and stated limits — Keep conditional or partial commitment visible.
  • Separate buyer acceptance status — Internal approval and buyer acceptance are separate.

Fictional working example

Fictional working example — no real booking, approval or charge

  • All parties and terms in this illustration are fictional; no actual booking, approval, payment or delivery is established.
  • Scope in the fictional source: https://example.com/fictional-home; Fixed header banner — fictional scope; Devices explicitly quoted for each period; W1: 1–7 November 2026; W2: 15–21 November 2026, UTC; gaps not purchased.
  • Quoted purchase total in the fictional source: USD 1,200; tax included — fictional quote.
  • The fictional publisher says availability is possible but has not committed to the complete offer.

Review question

Can availability be labelled both-party agreement?

Working conclusion

No. Preserve the limited statement and pending commitments.

Use the local working tool

Your entries stay inside the isolated tool below. The public page counts visits and fixed actions, without receiving your entered text, files or results.

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Website ad in separate periods: Publisher commitment checklist
Working record — review before sharing.

Purchase scope
Retain the exact current source and distinguish unknown, proposed and agreed conditions.
Publisher and named contact: [not recorded]
Buyer brand and market: [not recorded]
Quoted purchase total, currency and tax basis: [not recorded]
Agreed destination URL: [not recorded]
Agreed page or page list: [not recorded]
Position and format: [not recorded]
Agreed device coverage: [not recorded]
Buying period and timezone: [not recorded]
Period item references: [not recorded]

Source and status
Identify the version and whether it is proposed, agreed or still awaiting a decision.
Current original and exact version: [not recorded]

Publisher statement
Do not create a commitment where the source supplies none.
Publisher contact and sent date: [not recorded]
Commitment wording and original: [not recorded]
Version and stated limits: [not recorded]

Buyer side still separate
This tool sends nothing and records no actual acceptance.
Separate buyer acceptance status: [not recorded]

Review status
Unrecorded fields: Publisher and named contact; Buyer brand and market; Quoted purchase total, currency and tax basis; Agreed destination URL; Agreed page or page list; Position and format; Agreed device coverage; Buying period and timezone; Period item references; Current original and exact version; Publisher contact and sent date; Commitment wording and original; Version and stated limits; Separate buyer acceptance status. Leave unknown facts unknown and resolve the questions needed for your decision.
This draft does not establish authority, approval, publisher agreement, buyer acceptance, payment or delivery.

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