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Section-page website ad: Quoted price basis worksheet

Retain the total, original units and any explicitly quoted breakdown before using unit arithmetic. A fixed ad on a particular category or section page, with no implied sitewide coverage.

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The decision this record supports

Does the denominator or item breakdown actually exist in the source?

A count or share is missing.
Do not invent it or present a derived CPM as an observed price basis.
One offer uses subscribers and another delivered messages.
They are different bases; do not silently compare their unit figures.

Terms that matter for this purchase

Scope
A fixed ad on a particular category or section page, with no implied sitewide coverage.
Schedule
Review the exact website period and its timezone. A single observation does not cover every moment of that period.
Device and format context
Only devices explicitly listed in the quote
Evidence
Record the exact page, observation time, device or viewport, placement context and access limits for each promised item.
A screenshot matches the placement at one time.
Retain that observation; do not convert it into proof of continuous delivery.
The publisher supplies a child article instead of the section landing page.
Keep the two pages distinct and clarify the actual placement boundary.
One named section is quoted.
Do not describe the purchase as sitewide.

What to collect from the original

  • Publisher and named contact — Use the contact on the current original. This is not a verification of selling rights.
  • Buyer brand and market — Record the current buyer context.
  • Quoted purchase total, currency and tax basis — Copy the quoted total. Leave an absent amount or tax basis unknown.
  • Agreed destination URL — Use the current original; no delivery or safety claim follows from a valid URL.
  • Agreed page or page list — Use exact URLs and identify the item covered by each.
  • Position and format — A preferred position is different from a publisher’s actual promise.
  • Agreed device coverage — Keep each promised device explicit; do not infer mobile from desktop.
  • Buying period and timezone — Keep date-only terms as dates. Record exact instants only when agreed.
  • Named section and its boundary — A section label alone is not a promise covering every child page.
  • Current original and exact version — Give a reference to material you are authorized to use. A link or working record does not verify the publisher.
  • Fee, currency, taxes and charges — Keep unknown charges unanswered.
  • Explicit count or duration basis — Identify subscribers, sends, delivered messages, impressions or days exactly as supplied.
  • Publisher-quoted breakdown — An internal allocation is not a publisher price.
  • Permitted arithmetic and unanswered basis — Only calculate against a known positive and clearly named denominator.

Fictional working example

Fictional working example — no real booking, approval or charge

  • All parties and terms in this illustration are fictional; no actual booking, approval, payment or delivery is established.
  • Scope in the fictional source: https://example.com/fictional-technology; Fixed fictional section sidebar, not sitewide; Only devices explicitly listed in the quote; 1–30 November 2026, UTC; date-only fictional period.
  • Quoted purchase total in the fictional source: USD 1,200; tax included — fictional quote.
  • The fictional fixed fee has no impression guarantee or per-item breakdown.

Review question

Can a buyer derive guaranteed CPM or a component refund amount?

Working conclusion

No. Both would require unsupported input.

Use the local working tool

Your entries stay inside the isolated tool below. The public page counts visits and fixed actions, without receiving your entered text, files or results.

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Section-page website ad: Quoted price basis worksheet
Working record — review before sharing.

Purchase scope
Retain the exact current source and distinguish unknown, proposed and agreed conditions.
Publisher and named contact: [not recorded]
Buyer brand and market: [not recorded]
Quoted purchase total, currency and tax basis: [not recorded]
Agreed destination URL: [not recorded]
Agreed page or page list: [not recorded]
Position and format: [not recorded]
Agreed device coverage: [not recorded]
Buying period and timezone: [not recorded]
Named section and its boundary: [not recorded]

Source and status
Identify the version and whether it is proposed, agreed or still awaiting a decision.
Current original and exact version: [not recorded]

Quoted price and basis
Keep the original amount separate from internal planning arithmetic.
Fee, currency, taxes and charges: [not recorded]
Explicit count or duration basis: [not recorded]
Publisher-quoted breakdown: [not recorded]

Review conclusion
This worksheet supplies no market benchmark or outcome forecast.
Permitted arithmetic and unanswered basis: [not recorded]

Review status
Unrecorded fields: Publisher and named contact; Buyer brand and market; Quoted purchase total, currency and tax basis; Agreed destination URL; Agreed page or page list; Position and format; Agreed device coverage; Buying period and timezone; Named section and its boundary; Current original and exact version; Fee, currency, taxes and charges; Explicit count or duration basis; Publisher-quoted breakdown; Permitted arithmetic and unanswered basis. Leave unknown facts unknown and resolve the questions needed for your decision.
This draft does not establish authority, approval, publisher agreement, buyer acceptance, payment or delivery.

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