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Rotating website ad slot: Offer decline worksheet

Retain a decline, its scope and reason without rewriting earlier decisions. A named rotating slot, with share, rotation and observation limits recorded only as actually quoted.

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The decision this record supports

What was declined, by whom and on what current evidence?

A revised proposal is declined.
Do not infer cancellation of a different existing agreement.
An earlier version had a different decision.
Keep both records with their own versions.

Terms that matter for this purchase

Scope
A named rotating slot, with share, rotation and observation limits recorded only as actually quoted.
Schedule
Review the exact website period and its timezone. A single observation does not cover every moment of that period.
Device and format context
Only devices actually included in the rotating-slot quote
Evidence
Record the exact page, observation time, device or viewport, placement context and access limits for each promised item.
A screenshot matches the placement at one time.
Retain that observation; do not convert it into proof of continuous delivery.
Another advertiser appears in one observation.
Compare the actual rotation terms first; a single view cannot prove a missed share.
The original does not state a share or impression guarantee.
Keep it unknown and ask; do not create a percentage or guaranteed count.

What to collect from the original

  • Publisher and named contact — Use the contact on the current original. This is not a verification of selling rights.
  • Buyer brand and market — Record the current buyer context.
  • Quoted purchase total, currency and tax basis — Copy the quoted total. Leave an absent amount or tax basis unknown.
  • Agreed destination URL — Use the current original; no delivery or safety claim follows from a valid URL.
  • Agreed page or page list — Use exact URLs and identify the item covered by each.
  • Position and format — A preferred position is different from a publisher’s actual promise.
  • Agreed device coverage — Keep each promised device explicit; do not infer mobile from desktop.
  • Buying period and timezone — Keep date-only terms as dates. Record exact instants only when agreed.
  • Quoted rotation or share conditions — Leave an unquoted share unknown; do not infer impressions from rotation.
  • Current original and exact version — Give a reference to material you are authorized to use. A link or working record does not verify the publisher.
  • Decision maker and date — Use the actual authorized decision or label a draft.
  • Exact declined version — Distinguish a new proposal from an existing agreement.
  • Reason and supporting facts — Keep unsupported assumptions out of the reason.
  • Current commitments and follow-up — Declining a revision does not automatically cancel an existing commitment.

Fictional working example

Fictional working example — no real booking, approval or charge

  • All parties and terms in this illustration are fictional; no actual booking, approval, payment or delivery is established.
  • Scope in the fictional source: https://example.com/fictional-rotating; Fictional rotating header slot; share unknown; Only devices actually included in the rotating-slot quote; 1–30 November 2026, UTC; date-only fictional period.
  • Quoted purchase total in the fictional source: USD 1,200; tax included — fictional quote.
  • The fictional buyer declines proposed v2 while an earlier version may remain agreed.

Review question

Does that decline alone cancel the earlier agreement?

Working conclusion

No. Keep the earlier commitment and its actual status separate.

Use the local working tool

Your entries stay inside the isolated tool below. The public page counts visits and fixed actions, without receiving your entered text, files or results.

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Rotating website ad slot: Offer decline worksheet
Working record — review before sharing.

Purchase scope
Retain the exact current source and distinguish unknown, proposed and agreed conditions.
Publisher and named contact: [not recorded]
Buyer brand and market: [not recorded]
Quoted purchase total, currency and tax basis: [not recorded]
Agreed destination URL: [not recorded]
Agreed page or page list: [not recorded]
Position and format: [not recorded]
Agreed device coverage: [not recorded]
Buying period and timezone: [not recorded]
Quoted rotation or share conditions: [not recorded]

Source and status
Identify the version and whether it is proposed, agreed or still awaiting a decision.
Current original and exact version: [not recorded]

Decline decision
Use only the actual decision and supported reason.
Decision maker and date: [not recorded]
Exact declined version: [not recorded]
Reason and supporting facts: [not recorded]

Remaining commitments
Review contract consequences through the applicable agreement, not this template.
Current commitments and follow-up: [not recorded]

Review status
Unrecorded fields: Publisher and named contact; Buyer brand and market; Quoted purchase total, currency and tax basis; Agreed destination URL; Agreed page or page list; Position and format; Agreed device coverage; Buying period and timezone; Quoted rotation or share conditions; Current original and exact version; Decision maker and date; Exact declined version; Reason and supporting facts; Current commitments and follow-up. Leave unknown facts unknown and resolve the questions needed for your decision.
This draft does not establish authority, approval, publisher agreement, buyer acceptance, payment or delivery.

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