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Article-page website ad: Dated delivery evidence log

Record what an authorized observation or document supports, with time and access limitations. A placement within one named article, with article identity and position kept together.

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The decision this record supports

Can another reviewer identify the observed condition and its limits?

An observation has no date, device or item context.
Record the missing context before treating it as strong matching evidence.
A dated capture shows a match.
It supports that context, not continuous exposure or audience outcomes.

Terms that matter for this purchase

Scope
A placement within one named article, with article identity and position kept together.
Schedule
Review the exact website period and its timezone. A single observation does not cover every moment of that period.
Device and format context
Only explicitly promised devices
Evidence
Record the exact page, observation time, device or viewport, placement context and access limits for each promised item.
A screenshot matches the placement at one time.
Retain that observation; do not convert it into proof of continuous delivery.
The article URL or headline changes.
Retain the original identity and review whether the revised page is the promised item.
An ad appears beside a different article.
Do not treat that observation as the same purchased article placement.

What to collect from the original

  • Publisher and named contact — Use the contact on the current original. This is not a verification of selling rights.
  • Buyer brand and market — Record the current buyer context.
  • Quoted purchase total, currency and tax basis — Copy the quoted total. Leave an absent amount or tax basis unknown.
  • Agreed destination URL — Use the current original; no delivery or safety claim follows from a valid URL.
  • Agreed page or page list — Use exact URLs and identify the item covered by each.
  • Position and format — A preferred position is different from a publisher’s actual promise.
  • Agreed device coverage — Keep each promised device explicit; do not infer mobile from desktop.
  • Buying period and timezone — Keep date-only terms as dates. Record exact instants only when agreed.
  • Article identity and position context — Retain the named article and the placement context.
  • Current original and exact version — Give a reference to material you are authorized to use. A link or working record does not verify the publisher.
  • Evidence reference and original — Preserve the original and authorized scope.
  • Observed date, timezone and context — Use actual observation context, not inferred sending time.
  • Condition and item supported — Name the precise claim the evidence supports.
  • Access, coverage and uncertainty — Keep blocked, rotating or unclear results explicit.

Fictional working example

Fictional working example — no real booking, approval or charge

  • All parties and terms in this illustration are fictional; no actual booking, approval, payment or delivery is established.
  • Scope in the fictional source: https://example.com/fictional-article-a; Within fictional article A, after the first body section; Only explicitly promised devices; 1–30 November 2026, UTC; date-only fictional period.
  • Quoted purchase total in the fictional source: USD 1,200; tax included — fictional quote.
  • The fictional capture shows a creative in one context at one time.

Review question

Does the capture establish the whole buying period or readership?

Working conclusion

No. Keep the supported observation and its limits.

Use the local working tool

Your entries stay inside the isolated tool below. The public page counts visits and fixed actions, without receiving your entered text, files or results.

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Article-page website ad: Dated delivery evidence log
Working record — review before sharing.

Purchase scope
Retain the exact current source and distinguish unknown, proposed and agreed conditions.
Publisher and named contact: [not recorded]
Buyer brand and market: [not recorded]
Quoted purchase total, currency and tax basis: [not recorded]
Agreed destination URL: [not recorded]
Agreed page or page list: [not recorded]
Position and format: [not recorded]
Agreed device coverage: [not recorded]
Buying period and timezone: [not recorded]
Article identity and position context: [not recorded]

Source and status
Identify the version and whether it is proposed, agreed or still awaiting a decision.
Current original and exact version: [not recorded]

Evidence provenance
Retain the actual document and capture context.
Evidence reference and original: [not recorded]
Observed date, timezone and context: [not recorded]

Supported condition and limits
Evidence and the reviewer’s delivery decision remain distinct.
Condition and item supported: [not recorded]
Access, coverage and uncertainty: [not recorded]

Review status
Unrecorded fields: Publisher and named contact; Buyer brand and market; Quoted purchase total, currency and tax basis; Agreed destination URL; Agreed page or page list; Position and format; Agreed device coverage; Buying period and timezone; Article identity and position context; Current original and exact version; Evidence reference and original; Observed date, timezone and context; Condition and item supported; Access, coverage and uncertainty. Leave unknown facts unknown and resolve the questions needed for your decision.
This draft does not establish authority, approval, publisher agreement, buyer acceptance, payment or delivery.

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