Free buyer resources
Purchase scope brief
Describe the placement you want a publisher to quote, keeping requested conditions separate from a promise.
The decision
Which requested conditions still need an explicit publisher response?
Choose the structure in the offer
- Fixed homepage desktop ad
One named homepage, a fixed position and desktop coverage only.
- Homepage desktop and mobile ad
One homepage with separately promised desktop and mobile coverage.
- Mobile-only website ad
A named page and a specifically agreed mobile placement; desktop is outside the purchase.
- Section-page website ad
A fixed ad on a particular category or section page, with no implied sitewide coverage.
- Article-page website ad
A placement within one named article, with article identity and position kept together.
- Rotating website ad slot
A named rotating slot, with share, rotation and observation limits recorded only as actually quoted.
- Multiple-page website purchase
Several named page placements under one purchase, each retaining its own page, position and review.
- Website ad in separate periods
The same page is purchased for separate named periods; gaps are outside the promise unless explicitly included.
- Standard newsletter issue-only
A standard sponsorship position inside a newsletter issue; no whole-email exclusivity is implied.
- Standard newsletter date-only
A standard sponsorship position inside a newsletter issue; no whole-email exclusivity is implied.
- Standard newsletter issue and date
A standard sponsorship position inside a newsletter issue; no whole-email exclusivity is implied.
- Standard newsletter exact-time
A standard sponsorship position inside a newsletter issue; no whole-email exclusivity is implied.
- Dedicated newsletter issue-only
A dedicated newsletter send with the exact quoted content and exclusivity scope.
- Dedicated newsletter date-only
A dedicated newsletter send with the exact quoted content and exclusivity scope.
- Dedicated newsletter issue and date
A dedicated newsletter send with the exact quoted content and exclusivity scope.
- Dedicated newsletter exact-time
A dedicated newsletter send with the exact quoted content and exclusivity scope.
- Multiple newsletter issues
Several separately identified newsletter issues, retaining each issue’s own arrangement.
- One website ad + one newsletter issue
One website item retains its page, position and device scope. The one newsletter issue retains its own buying basis. No component inherits another’s delivery conclusion.
- One website ad + multiple newsletter issues
One website item retains its page, position and device scope. Each newsletter issue is a distinct item. No component inherits another’s delivery conclusion.
- Multiple website ads + one newsletter issue
Each website page is a distinct item. The one newsletter issue retains its own buying basis. No component inherits another’s delivery conclusion.
- Multiple website ads + multiple newsletter issues
Each website page is a distinct item. Each newsletter issue is a distinct item. No component inherits another’s delivery conclusion.