Rotating website ad slot: Creative responsibility brief

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Terms from the current source

Keep unknown facts empty. Entering text does not verify that it is agreed or correct.

Publisher and named contact

Use the contact on the current original. This is not a verification of selling rights.

Buyer brand and market

Record the current buyer context.

Quoted purchase total, currency and tax basis

Copy the quoted total. Leave an absent amount or tax basis unknown.

Agreed destination URL

Use the current original; no delivery or safety claim follows from a valid URL.

Agreed page or page list

Use exact URLs and identify the item covered by each.

Position and format

A preferred position is different from a publisher’s actual promise.

Agreed device coverage

Keep each promised device explicit; do not infer mobile from desktop.

Buying period and timezone

Keep date-only terms as dates. Record exact instants only when agreed.

Quoted rotation or share conditions

Leave an unquoted share unknown; do not infer impressions from rotation.

Current original and exact version

Give a reference to material you are authorized to use. A link or working record does not verify the publisher.

Stable creative specifications

Use current supported dimensions, formats, size and text limits.

Current artwork and destination

Identify current versions rather than recycling an old link.

Production, review and submission owners

Name each handoff explicitly.

Agreed deadline and evidence

Keep absent or date-only terms as supplied.

Working record

Rotating website ad slot: Creative responsibility brief
Working record — review before sharing.

Purchase scope
Retain the exact current source and distinguish unknown, proposed and agreed conditions.
Publisher and named contact: [not recorded]
Buyer brand and market: [not recorded]
Quoted purchase total, currency and tax basis: [not recorded]
Agreed destination URL: [not recorded]
Agreed page or page list: [not recorded]
Position and format: [not recorded]
Agreed device coverage: [not recorded]
Buying period and timezone: [not recorded]
Quoted rotation or share conditions: [not recorded]

Source and status
Identify the version and whether it is proposed, agreed or still awaiting a decision.
Current original and exact version: [not recorded]

Materials brief
Keep the specification source with the current creative.
Stable creative specifications: [not recorded]
Current artwork and destination: [not recorded]

Responsible handoffs
Do not silently assign an unconfirmed deadline or owner.
Production, review and submission owners: [not recorded]
Agreed deadline and evidence: [not recorded]

Review status
Unrecorded fields: Publisher and named contact; Buyer brand and market; Quoted purchase total, currency and tax basis; Agreed destination URL; Agreed page or page list; Position and format; Agreed device coverage; Buying period and timezone; Quoted rotation or share conditions; Current original and exact version; Stable creative specifications; Current artwork and destination; Production, review and submission owners; Agreed deadline and evidence. Leave unknown facts unknown and resolve the questions needed for your decision.
This draft does not establish authority, approval, publisher agreement, buyer acceptance, payment or delivery.

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